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About

Profile picture of Tony Caputo
Tony Caputo
PolymathUCLALinkedIn

As PPC director at a large agency, I managed campaigns with hundreds of thousands of keywords—and found myself constantly chasing updates, checking if targets were hit, following up on things that should have handled themselves.

At the time I stumbled upon and built Google Scripts that automated much of that monitoring and follow-up. Instead of manually checking spend limits, chasing down performance reports, and tracking whether safeguards had triggered—the system handled it and surfaced only what needed my attention. The revelation was that intelligent workflows with Human-in-the-loop touch points could help others at scale beyond the arena of internet marketing. Hours of mental overhead vanished. I could finally focus on strategy instead of status checks.

BusyWork applies this same principle to the coordination tasks consuming your day. Insurance paperwork that needs three follow-ups. Contractor bids stuck in phone tag. Permit forms and logins lost in limbo. You forward it to us, and we handle everything—the calls, the waiting, the chasing—then send you a completion report. No portals. No logins. Just relief.

If your day involves coordination, follow-up, and document chasing, you're exactly who we built this for.

side projects

  • domain sales and acquisitions: Predictable.com, PrettySweet.com, PopupStore.com, Referral.com, Referrals.com, Coordinating.com, CrowdShopping.com, MachineRental.com, EquipmentTransport.com and countless others
  • R & quantmod: built long/short trading models that performed in the 99th percentile at scale (2019 - 2021)
  • agentic coordination: liquidity.md and compute.md part of the discover.md network
  • affiliate champion for two of the most downloaded consumer apps
  • built python scraping and alert system for unlisted tech gigs to obtain marketing and analytics clients
  • commissioned for graffiti art murals

way back

  • DealShark.com: built online discount site promoted with goto.com keyword bidding
  • eBay PowerSeller of vintage clothing
  • Handango.com marketplace - built app "Wi-Fi Free List" for palm pilots to find locations offering free wi-fi before they could connect with 5g
  • built a niche ppc engine for apparel integrating white label solution FashionClicks.com