About

Why I'm building this:

As the Digital Marketing Director at a large advertising agency, I managed campaigns with hundreds of thousands of keywords. I spent hours every day on manual implementation—checking performance page by page, line by line.

I reached a breaking point. I needed even more time for high-level strategy (where the real leverage is), not button-pushing. I stumbled upon Google Scripts and built customized workflows that could automate the repetition: watching spend thresholds, flagging anomalies, and adjusting bids with advanced if/then equations built in. The system didn't replace decisions—it eliminated the friction that preceded them.

I freed up 1-2 hours per day and achieved even better results in aggregate with the ability to do more deep work. I had the notion that these types of workflows and efficiencies could be applied to other business areas. BusyWork.com takes those patterns and deconstructs them into a frictionless completion service, combining automation with high-agency human processes.