About

As the PPC director at a large marketing agency, I managed campaigns with hundreds of thousands of keyword permutations. I often wondered how to free up more time for high-level strategy, which led me to build custom Google Scripts that automated crucial checks and balances—spend limits, targets, real-time dashboards with heatmaps, and intelligent keyword bidding.

I was blown away to see improved performance across the board while simultaneously saving hours per day, now able to dedicate much more time to strategic architecture. This was my 'aha moment' about automation—a few years before ChatGPT and Claude made it universally accessible.

With the advent of AI, previously tedious busywork tasks of all kinds can now be mapped out and transformed into automated workflows. This applies to service businesses across every industry—from manufacturing and accounting to consulting and skilled trades. Instead of spending hours on mundane tasks, professionals can let technology handle the operational work while they focus on the strategy, creativity, and client relationships that actually drive their business forward.